Advancing Secure Financial Wellness Through AI


Second in a two-part series examining how secure financial wellness drives engagement, innovation and long-term value in financial services.
As artificial intelligence becomes embedded across financial services, the focus is shifting from whether AI should be used to how it can be applied responsibly to improve consumer outcomes. For financial institutions, fintechs, and technology providers, the challenge is execution: translating innovation into secure, scalable experiences that genuinely support financial wellness.
Delivering secure financial wellness at scale requires more than personalisation or automation alone. It depends on how effectively organisations operationalize data access, security, governance, and regulatory accountability – particularly as AI-driven services increasingly rely on shared data, open banking frameworks, and real-time decisioning.
This Financial Times webinar, hosted in partnership with Gen, will focus on how organisations are using AI in practice to deliver secure financial wellness at scale – examining execution, governance and the role of data sharing in turning innovation into durable consumer and business outcomes.
OPERATIONAL EXECUTION
What does it take to move secure financial wellness from strategy to operating model?
OPEN BANKING
How does open banking shift the execution challenge of delivering secure financial wellness?
GOVERNANCE METRICS
How should organizations measure success when delivering secure financial wellness through AI?
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